Esty Lingerie to launch first ever own-brand collection

04 May 2011 | World Fashion Info

Esty Lingerie is an online store set up in 2009 by student Estelle Puleston whilst on her year abroad in Paris. Starting out with just a handful of items, the site has rapidly grown in size and popularity - in just the last couple of weeks it has been featured in the Daily Mail, The Sun and the Daily Echo newspapers - with almost 300 gorgeous products now available. 
Not satifisied with owning a successful business stocking a variety of brands, Estelle has recently designed her first ever collection for the site, named 'Buttercup'. She has always had a passion for lingerie and a flair for design, so this new collection is set to be a best-seller. Featuring luxury fabrics such as lace and satin, the capsule collection will include a babydoll set, lace bra set, cotton bra set, satin bra set, kimono wrap, corset and lace gloves. The beautiful designs were inspired by spring and so are made up in a delicate palette of white and lemon yellow for a classic, timeless appeal. Set to launch at the end of this Month, this is one designer lingerie brand not to miss! 

The collection will be available to buy on www.estylingerie.com

Photo: 
Photography by Roland Selivanof